Mini-course
Follow-ups that go out: on time, every time
You rarely lose a sale on price. You lose it because the follow-up never went out. Four lessons so that no quote, overdue invoice or silent file falls asleep again.
“We lose sales because the follow-up never went out.” Not because the offer was weak, not because a competitor was better: because nobody called back.
This mini-course takes the subject end to end: finding the follow-ups already asleep in your files, writing messages you are not ashamed to send, keeping a rhythm that no longer depends on anyone's memory, and counting what it brings back, in recovered hours and recovered sales.
No tool to buy to get started: the first lesson works with your inbox and a spreadsheet.
The programme
- 1 Finding the sleeping follow-ups Before improving anything: the inventory. Three lists to pull in one hour: unanswered quotes, overdue invoices, silent files. 1 min
- 2 Writing the unashamed follow-up “Just checking in…”: the apologetic follow-up gets nothing. The three-line format, with templates for quotes, overdue invoices and silent files. 1 min
- 3 The rhythm that works How many follow-ups, at what interval, and when to pick up the phone: the exact calendar, and how to keep it without thinking. 1 min
- 4 Counting what it brings back Three numbers a month are enough: follow-ups sent, replies, recovered cash. Enough to know it works, and to prove it. 1 min
Frequent questions
Does following up this much come across as pushy?
A short, spaced, useful follow-up is a service, not harassment. What drives people away is the long message that apologises for existing. Lesson 2 shows the difference, templates included.
Do we need a tool to apply this course?
Not to start: a list and a rhythm are enough. A tool becomes useful when volume rises: lesson 3 says when, and the action plan says which one.