About
The team
Zippytal is a father & son duo: thirty years in the field on one side, modern engineering on the other.
30 yrs
The father · Operations, 30 years in large companies
Three decades running organisations: processes, teams, clients, what breaks and why. He recognises your files because he has lived them, from the operations side rather than the slides side.
7 yrs
The son · Engineering, dev & tech lead, 7 years of entrepreneurship
He builds: systems, integrations, product. Seven years starting projects and leading technical teams. The latest engineering, put at the service of the field, never the other way round.
Automation agencies sell building blocks to a CTO you do not have. Right-hand hires organise without building anything, and their knowledge leaves with them. As for tool vendors, they promise the next tool will fix everything; you already bought three.
We are none of the three. We build and run the complete system that connects your existing tools, with responsibility for the result. Agencies sell technique, COOs sell human time; we sell a machine that runs, and someone who answers for it.
The mirror rule
In a meeting, we have you describe the life of one file end to end before proposing anything. If three isolated automations are enough, we say so, and we are not the right choice.
What we do not promise
We are told
Our answer
Partly true: a small team is a point of dependence. Our answers are structural, not declarative: everything in your name (server, code, accounts, data), standard technologies any developer can take over, documentation and videos shipped every sprint, a cancellable contract that forces us to earn every month. We never say “no risk”; we say: compare what it costs you to leave us with what it costs you to leave your current CRM.
We are told
Our answer
It is true, and we own it. For a 5-to-30-person business, aiming for bank-grade availability would mean paying dearly for disproportionate insurance. Our promise is different and tenable: nothing gets lost (backups tested by real restores) and nothing breaks in silence (immediate alert, fix covered by the run). As for "it never goes down", nobody can promise that, and neither can we.
We are told
Our answer
Technically, yes. The "not one more tool" promise is about your team: sales and admin keep their tools, nobody has to adopt anything for the system to work. The steering screen exists only for those who watch the system: you, your executives, and us when we run it. And it has no adoption problem, whoever needed it was waiting for it.
We are told
Our answer
On three isolated automations, those tools win, and in that case we say so: we are not the right choice. The switch comes with volume and complexity: per-execution billing that taxes growth, caps on calls between your tools, business logic scattered across scenarios nobody re-reads, no usable trace when it breaks. Honest rule: below a certain stake, take the off-the-shelf tool. When it becomes your nervous system, it becomes your problem.
Next step
A diagnostic call, free and with no commitment: we understand your business, we tell you whether we can help, and you receive your diagnostic as a PDF.
It is our only way in. If three settings are enough, we tell you on the call.
Not ready yet? Start with a mini-course
